Hilton Hhonors


To increase the awareness of the Hilton Hhonors brand in China, Kinetic One worked with Hilton Hhonors and Edelman Digital to produce, distribute, and promote a 4-episode mini-series. The series was placed on Kinetic One's Youstyle Channel. With 3, 4 million members, the Hilton Hhonors launched an award-winning guest loyalty program that honored World's Top Ten Famous Hotel Brands. This program earned members from over 90 countries and regions.Results: 1 Million views were targeted; 1.5 Million views were delivered within 1 month in 2012; Membership has reportedly increased.