The Creators Project

 

Intel and Vice produced branded videos twice a week to present Intel as a cool, creative, and innovative brand. The videos were distributed on Kinetic One’s Niurenku youth culture channel. Season 1 received over 33 million video views, Season 2 received 38 million unique views, and Season 3 received more than 40 million views. Intel reported a steady positive correlation in brand awareness (from 3% to 38%) as The Creators Project gained awareness in China.