What makes K1 different from other agencies is our ability to leverage different platforms. Instead of having to manage multiple parties or work with only just one platform, we work across all social mediums in China to ensure targeting and maximum reach.



By leveraging multiple platforms with social rather than media buy we reach consumers where they are, not limited by single platform media buys. For example, we link KOLs and bloggers on Weibo and BBS with video content on Youku-Tudou to drive users to to follow on WeChat.



It’s very common in China to have many “zombie” or fake followers to increase headline numbers. K1 users high quality video content to drive organic growth to ensure real and targeted users.  This makes sense for brands interested in ROI based activities such as ticket and merchandise sales.



K1’s Three Opt-in System filters users based on genuine interest in the areas related to your brand and branded content.

    Opt-in 1: Because our KOLs are not paid, they only choose to share content that they think will resonate with their fans.

    Opt-in 2: When our KOLs repost the branded content to their fans, they do it via link and description to the video site. Audiences will only click on content that interests them.

    Opt-in 3: The audience must watch and enjoy the branded content in order to want to scan or click the video to become a WeChat follower.